The new Lightlife brand identity is simplified, balanced and approachable. Clean, modern typography and a bright colour palette convey positive energy and a spark of inspiration. Redesigned packaging supports the brand position by highlighting that Lightlife tastes great and is made with simple, recognizable ingredients. With product featured front and centre in bright, inspirational food photography, it stands out on grocery store shelves.
Lightlife rolled out in over 12,000 US stores in spring 2020 and sprouted up in stores across Canada the following summer. Its brand relaunch informed all marketing channels, including a website redesign, point of sale signage, out-of-home advertising, and social media.
Agency: Jackman Reinvents
Role: Senior Brand and Packaging Designer
Approximately 250000 visitors pass through Union Station every day! Union’s brand is visible from the moment you walk into the station. With a monthly theme and activations including Union Summer, there is an amazing amount of content being created!
Located in the heart of Banff National Park, the world famous Banff Springs hotel stands as a landmark in the picturesque alpine town of Banff, Alberta. A massive hotel renovation in 2019 that included a rebrand and design of their main bar: Rundle Bar.
Agency: model/ctzn
Role: Senior Designer
Take a break from the ordinary in the deliciously imaginative KitKat Chocolatory.
Agency: model/ctzn / one method
Role: Senior Brand Designer
Logo design for a collective of emerging video artists.
The Miller Tavern has a rich history dating back to the 1860’s that we felt was integral to the rebrand of this Toronto institution. Challenged to create a contemporary look without forgetting Miller’s important past, we ended up with a playful yet classic design.
The Drake corporate Marketing Brochure
A little bit of everything. From neons signs to posters to signage for Drake Hotel, Drake Devonshire and Drake One Fifty.
Branding for a King W bar
Ella is the Park Hyatt’s new Mediterranean restaurant in the legendary Yorkville. The brand vision for Ella was inspired by the beauty of the the Olive plant and the elegance of the landscape.
Concept for a logo refresh for Rocelco reflecting their shift towards wellness and lifestyle from just office furniture.
A new line of food products created in-house by The Drake team.
Digital and social media design for the rad Broadview Hotel, including Email templates, Instagram and Video assets.
165 Holiday Essentials. Promotional Poster.
The historic Park Hyatt rooftop bar has appeared in a number of novels by Canadian writers. Drawing from its strong literary connection, we chose classic printing techniques and deep rich colours that are present throughout the branding.
